“We strive to minimize our negative effect on the environment and at the same time carry our social and ethical responsibility"


We work hard reaching our goals concerning this, and want our suppliers to share our goal and perception to focus on sustainability, environment and ethics in every aspect.

We are part of the Better Cotton Initiative(BCI). The initiative aims to reduce the water and chemicals used to grow cotton – and to improve the lives and livelihoods of cotton farmers worldwide.

All our labels and packing are produced with recycled material; FSC paper and recycled polyester.